DOKI, alongside MONTOWNIA, which forms a part of the investment - the constructions arising in the historic, post-shipyard areas of Gdańsk, have been awarded in one of the most prestigious international competitions in the real estate industry - the European Property Awards. DOKI received the Award Winner title in the Mixed-Use Development and Development Marketing categories, while MONTOWNIA in the Commercial Redevelopment/Renovation.
New look of post-shipyard Gdańsk
The plot, which we purchased in 2019, accounts for an exceptional area for many reasons. Our interest in these plots dates ten years back, when we wanted to acquire a piece of land that accommodates the building of a former assembly house of submarine components - MONTOWNIA. Luckily, we managed to purchase the whole area of seven hectares in size, which allowed us to think about this project in a broader perspective. As a result, we are witnessing the emergence of DOKI, which will give rise to a small new district. By joining forces with Torus, in a brief time we will be able to create a wonderful mixture of residence, office, and commercial components
- says Bartosz Podgórczyk, Marketing Director in Euro Styl.
DOKI Office
On European level
Mixed-use winning formula
When joining Euro Styl in the realization process od DOKI, we knew that we were creating an extraordinary project, initiating the emergence of a new downtown district of Gdańsk. It is a serious commitment to the city and its inhabitants. We approached the design with great care, bearing in mind not only the elegance and functionality of the buildings - in our case office buildings, but also the modern, sustainable growth of this part of Gdańsk. I am more than happy it has been recognized by an international group of experts. It is an independent acknowledgement of the uniqueness and high level of our joint undertaking
– says Marcin Piątkowski, Leasing&Marketing Director in Torus.
DOKI Living
Exceptional campaign
The marketing strategy for the DOKI and MONTOWNIA brands is a work which draws attention not only on the image level, but in particular, on the level of efficiency, meeting all sales assumptions. Working on this project proved to be a challenge in numerous respects, but above all, because it was an absolutely pioneering undertaking in the development industry. When creating such an exceptional image of the project, we had to rely primarily on the feelings and predictions, therefore, each subsequent acknowledgement of the accuracy of our strategy is worth its weight in gold
– adds Bartosz Podgórczyk.
MONTOWNIA