We Followed the Rabbit
We Followed the Rabbit

We Followed the Rabbit

On 26 April, numerous Torus representatives attended Follow the Rabbit in Gdynia, a conference for the Tricity professional HR community created a few years ago by Thomson Reuters. We served as event partner, participant and speaker, sharing our marketing know-how on building one’s reputation of an exciting developer that actively engages with its tenants.

The event kicked off with a talk by Professor Janusz Czapiński on happiness at work. Prof. Czapiński shared the results of many years of research analysing work and life satisfaction among people with different occupations. Perhaps it was no surprise that, for most people, work is not a particularly satisfying activity – we work because we have to, no matter who we are and what country we live in. When it comes to pleasure, the no. 1 choice for Poles is working out, followed by watching television – the first of these employers are well aware of and already addressing in the workplace (though the second may be a bit problematic 😉). In wealthier developed nations, the percentage of people happy with their life and satisfied with their job is, as expected, higher than in Poland. What’s interesting, these happy people have a larger impact on their country’s GDP growth.
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When it comes to company management, putting theory into practice is a lot more complicated and can be a real challenge for many employers. The office market today is experiencing an employee deficit on one hand and socio-cultural changes on the other; both require a sufficient level of understanding and implementation into everyday workplace reality. A well-designed office can be of great help here. A modern office building that is well-situated, accessible to vehicles and close to public transport, combined with attractive workspace design, can be a powerful ‘weapon’ on the recruitment battlefield. This description was used by our speaker, Monika Brzozowska, as she listed our numerous projects and initiatives often developed together with our clients and partners. These cover a variety of areas, including education (such as student and manager workshops, and the Alchemia Tech Guide) and corporate social responsibility (for example, Operation Rh – our very own Alchemia blood drive). We also do more unique events, such as taking part in Red Bull Flugtag in Gdynia and organising Dynatrace Crushmageddon, where a few squads of employees raced the clock to smash and crush a soon-to-be demolished office building (this was a Torus/Dynatrace partner project). These are but a taste of the full range of activities we engage in. One of our next projects will involve the lucky winner of the audience contest we held following our presentation at Follow the Rabbit.
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